Targeting the Art
and Science of
Demand Generation

Welcome to The Delta, your dedicated place for tips, tricks, and insight related to demand generation. When you subscribe to our newsletter using the form below, we’ll respect your inbox and only serve up content that adds value to your day.

Delta: [ˈdeltə] noun

Δ – the fourth letter of the Greek alphabet (Δ, δ), transliterated as ‘d’.

Δ – a silt deposit created by rivers at the point where they enter the sea.

Δ – a difference between two things or values.

Measuring the Right Demand Generation Outcomes

October 10, 2020 | Written by Joseph Reynoso, TNI | Published on Tierra Nueva Interactive. For organizations developing a center of excellence in demand generation, it's important to remember that demand marketing is a multi-faceted, ...
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Is Your Company GDPR Compliant?

September 8, 2020 | Written by Joseph Reynoso, TNI | Published on Tierra Nueva Interactive. Any U.S. company that has a web presence and markets their products online will have some homework to do. The ...
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Enlyft Integrates With Bombora To Optimize Account Outreach

August 28, 2020 | Written by Michael Rodriguez | Published in News Briefs. Enlyft, an AI-based sales intelligence provider, has announced an integration with intent data provider Bombora. The company will incorporate Bombora’s Company Surge Intent into ...
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The 4 T’s of Marketing Transformation

August 14, 2020 | Written by Tessa Barron, ON24 | Published in Demanding Views. As we all know, COVID-19 has changed everything. Everything from how we get groceries to how we have happy hours, to how ...
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