It’s All In The Approach
To catalyze demand generation, Tierra Nueva builds off the Demand Process framework to enable customer acquisition and retention at scale. This forms a buyer-centric approach to demand marketing that seeds empathy, instills consumer bias, and reinforces your business relationships.
Building A Demand Process Roadmap
Pivoting from tactical marketing efforts to perpetual demand generation requires a shift in approach. We begin this journey with your customers in mind and then work backward to the marketing and sales technology best suited to convert their interest and engagement into measurable pipeline growth for your company.
Demand Transformation Workshops
We conduct a comprehensive audit to understand how the team currently executes its inbound and outbound sales and marketing activity. Once we understand the lay of the land, we develop modern playbooks to holistically attract, engage, and convert a greater share of marketing contributed opportunities.
Lead Management Framework
An end to end lead management process is a must have when designing perpetual demand programs. This includes lead routing definitions, a lead qualification and scoring model, progressive profiling, and service level agreements. We help your team inform, educate, and delight your buyers until the moment of need occurs.
Centering the Marketing Automation Platform
Repositioning the marketing automation platform (MAP) as the technological center of your engagement, acquisition, and retention engine creates a paradigm shift for your brand. This strategic application helps deliver personalized and contextual content that is aligned to every stage of the buyer and customer journey.
With a demand generation framework, lead management process, and MAP configured to enable your content strategy, we can integrate your data sources and measure what truly matters to your business. If you have a reporting suite or dashboard, that’s terrific. If not, we’ll build a single pane of glass view that fuels sound decision making and offers actionable insights into campaign performance.
Conversion Rate Optimization
Lastly, we orchestrate the multi-channel marketing mix and conduct regular interval testing to measurably lift performance during a long campaign. This test and learn approach, where we run experiments to achieve statistically significant results is the lifeblood of all successful marketing teams and it’s the reason we wake up in the morning to serve you.
We Deliver Managed Services For Leading Marketing Automation Platforms